At a time when artificial intelligence is radically transforming cybercriminals’ attack methods, cybersecurity must also evolve. Autonomous ransomware, cognitive phishing, convincing deepfakes… today’s threats are unlike those of yesterday. They are faster, more discreet, and, above all, capable of imitating human behavior with disturbing realism. Faced with this new digital landscape, companies must fundamentally review their protection strategy.
Towards augmented cybersecurity
The first response is technological. To counter malicious AI, we must rely on defensive AI. Traditional cybersecurity solutions, based solely on signature lists or static rules, are no longer sufficient. Modern attacks are constantly evolving, changing their form and method to evade traditional radars.
The most effective tools today are those capable of:
detecting abnormal behavior or subtle deviations in systems;
Cross-reference massive volumes of data to identify suspicious patterns;
React automatically in real time to contain an attack before it spreads.
Defensive AI can, for example, detect unusual activity on an account, analyze the language of an email to detect a phishing attempt, or anticipate an attack by identifying weak signals left by stealth malware.
But beyond the technological tool, the entire cybersecurity strategy must evolve towards a more dynamic, intelligent, and adaptable model.
Strengthening a culture of vigilance
No technology will ever be completely infallible if humans remain vulnerable. And this is precisely what cybercriminals are banking on the most. By using AI to create more credible, targeted, and realistic attacks, they exploit users’ psychological and behavioral weaknesses. This is why strengthening a culture of vigilance is essential.
This involves:
continuous training for all employees, regardless of their technical level;
simulated phishing and deepfake workshops to train verification reflexes;
providing clear procedures for reporting suspicious attempts without fear of reprimand;
creating a culture of healthy doubt, where sensitive communications are always double-checked through another channel. Understanding how a deepfake attack works, learning to spot the weak signals of a malicious email, or knowing the right actions to take in the event of an intrusion: these are all skills that should become as natural as locking your computer when you leave your workstation.
Protecting the company, but also individuals
Today, the boundaries between the professional and personal spheres are increasingly blurred. Cyberattacks often target individuals outside the professional sphere to better impact the company. It is therefore essential to expand awareness-raising efforts to the entire ecosystem: employees, service providers, partners, and sometimes even families.
This requires clear and accessible internal communication, appropriate educational resources, and a stance of support rather than control. Because in a world where AI can imitate any voice or steal an identity in seconds, each individual becomes a vital link in collective defense.
A comprehensive strategy, rooted in reality
Protecting yourself in the era of malicious AI isn’t just about adding technological layers. It’s about rethinking cybersecurity as a whole: technical, human, and organizational. It also means accepting that zero risk doesn’t exist, but that it is possible to significantly reduce your exposure by acting on several levers simultaneously.
Finally, it means making cybersecurity a strategic issue, on a par with quality or profitability. Because tomorrow, a company’s ability to defend itself against malicious artificial intelligence could well become a factor in trust… and therefore competitiveness.